July 2025
Lubbock’s rental market continues its seasonal momentum into summer, but behind the increased leasing volume is a noticeable trend: renters are taking longer to make decisions.
| Month | Leased Homes | Avg Rent | Avg DOM | Avg SqFt |
|---|---|---|---|---|
| July 2024 | 276 | $1,410 | 44.8 | 1,418 |
| June 2025 | 279 | $1,452 | 49.6 | 1,363 |
| July 2025 | 313 | $1,413 | 51.4 | 1,359 |
What We’re Seeing:
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Leased volume is healthy: July had the most properties leased in a single month this year.
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Rent prices remain stable: No major increase or drop, suggesting pricing has hit a tenant-sensitive ceiling in many ZIPs.
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DOM continues to rise: Homes are taking 6.6 more days to lease than last July—bringing many closer to the 2-month vacancy threshold.
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Average home size is shrinking: More leases are closing on smaller units, indicating value-conscious tenant behavior.
Key Takeaways for Owners:
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Price alone won’t lease the home. Tenants are evaluating multiple options. Your property must show well, feel updated, and align with tenant expectations.
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Stable pricing is encouraging, but it also means the market is flattening. Overpricing will lead to extended DOM.
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Condition is becoming the deciding factor. Cleanliness, fresh paint, flooring, light fixtures—small upgrades make a major difference in this slower decision cycle.
Parting Thoughts
Owners:
If your property isn’t leased within 14–21 days, the problem is almost always price or condition.
Renters are moving more slowly—but they are still moving. You don’t need deep renovations, but a modest investment of $3,500–$5,000 in high-impact updates (paint, flooring, fixtures, curb appeal) can deliver:
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Faster leasing (cutting vacancy costs)
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Better tenant quality
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Potential 10–15%+ return on investment in the first year
Let us help you analyze your next vacancy and determine what tweaks could save you weeks of market time and hundreds in lost rent.
Work with Coldwell Banker
Simplified Property Ownership
Managing investment properties involves a myriad of tasks, from tenant screenings and rent collection to maintenance and legal compliance. Our comprehensive property management services are designed to take these burdens off your shoulders. We handle everything, ensuring your properties are well-maintained and profitable, allowing you to focus on what matters most to you.
Expertise in All Property Types
Whether you own a single-family home or a multifamily apartment complex, our team has the expertise to manage a diverse range of properties. We understand the unique needs and challenges of different property types and tailor our services to meet those needs efficiently and effectively.
Clear and Concise Communication
One of the cornerstones of our service is our commitment to clear and concise communication. We believe that transparency is key to a successful partnership. You will always be kept in the loop regarding the status of your properties, tenant issues, financial reports, and any other pertinent information. Our goal is to ensure you have complete confidence and peace of mind, knowing that your investments are in capable hands.
Cutting-Edge Technology
In today’s fast-paced world, staying ahead of technological advancements is crucial. At Coldwell Banker Residential Property Management, we leverage the latest technology and systems to enhance our services. From online portals for easy access to property information and financial reports to advanced marketing tools that attract high-quality tenants, we use technology to streamline processes and maximize efficiency.
Service-Oriented Approach
Despite our reliance on technology, we never forget that we are, first and foremost, a service company. Our priority is to provide exceptional service to both property owners and tenants. We pride ourselves on being responsive, attentive, and dedicated to meeting your needs. Our team is always ready to go the extra mile to ensure your satisfaction and the smooth operation of your properties.
Partnering with Coldwell Banker Residential Property Management means entrusting your investment properties to a team of experienced professionals who are committed to simplifying property ownership. With our expertise, clear communication, cutting-edge technology, and unwavering dedication to service, we ensure that your properties are managed efficiently and effectively. Let us help you maximize the potential of your investment properties while providing you with the peace of mind you deserve.
Contact us today to learn more about how we can assist you in achieving your property management goals.
