May 2025 Monthly Report
The latest data shows Lubbock’s rental market entering a new phase: fewer homes are leasing, but rent continues to grow. As tenants become more selective, performance hinges on competitive pricing and responsive marketing.
We’ve created a visual summary showing side-by-side performance of 2025 vs 2024:
Compared to 2024, lease volume is consistently lower, about 20% down on average.
Pricing remains resilient, with rents higher in 4 of the last 5 months.
DOM shows some softness but remains near target in May.
Parting Thoughts
If your property is sitting on the market longer than expected, it’s almost always a matter of price or condition.
In today’s slower leasing environment, pricing competitively is critical—but that’s not the only lever. Reinvesting in the condition of the home (paint, flooring, fixtures, curb appeal) can dramatically reduce DOM and improve your ROI over time.
Remember, a well-priced home in excellent condition doesn’t just lease faster—it attracts better tenants.
How a Simple Property Refresh Can Maximize Your ROI
Reinvesting in your property can attract stronger tenants, reduce vacancy rates, and significantly boost your returns. A small investment in upgrades can lead to a substantial increase in rental income and property value over time.
When a property takes a while to lease, it almost always comes down to price or condition.
Pricing is market-driven. But the condition is within your control. Strategic reinvestment can reduce vacancy, boost returns, and attract stronger tenants.
Let’s review your property and see where a small upgrade could make a big impact.
We’re here to help you assess the market fit for your property. If you’re unsure whether it’s time to reprice or reinvest, let’s take a look together.
Work with Coldwell Banker
Simplified Property Ownership
Managing investment properties involves a myriad of tasks, from tenant screenings and rent collection to maintenance and legal compliance. Our comprehensive property management services are designed to take these burdens off your shoulders. We handle everything, ensuring your properties are well-maintained and profitable, allowing you to focus on what matters most to you.
Expertise in All Property Types
Whether you own a single-family home or a multifamily apartment complex, our team has the expertise to manage a diverse range of properties. We understand the unique needs and challenges of different property types and tailor our services to meet those needs efficiently and effectively.
Clear and Concise Communication
One of the cornerstones of our service is our commitment to clear and concise communication. We believe that transparency is key to a successful partnership. You will always be kept in the loop regarding the status of your properties, tenant issues, financial reports, and any other pertinent information. Our goal is to ensure you have complete confidence and peace of mind, knowing that your investments are in capable hands.
Cutting-Edge Technology
In today’s fast-paced world, staying ahead of technological advancements is crucial. At Coldwell Banker Residential Property Management, we leverage the latest technology and systems to enhance our services. From online portals for easy access to property information and financial reports to advanced marketing tools that attract high-quality tenants, we use technology to streamline processes and maximize efficiency.
Service-Oriented Approach
Despite our reliance on technology, we never forget that we are, first and foremost, a service company. Our priority is to provide exceptional service to both property owners and tenants. We pride ourselves on being responsive, attentive, and dedicated to meeting your needs. Our team is always ready to go the extra mile to ensure your satisfaction and the smooth operation of your properties.
Partnering with Coldwell Banker Residential Property Management means entrusting your investment properties to a team of experienced professionals who are committed to simplifying property ownership. With our expertise, clear communication, cutting-edge technology, and unwavering dedication to service, we ensure that your properties are managed efficiently and effectively. Let us help you maximize the potential of your investment properties while providing you with the peace of mind you deserve.
Contact us today to learn more about how we can assist you in achieving your property management goals.
