October Market Numbers
The October rental market in Lubbock continues to show stability and steady growth heading into the end of 2025. Compared to last year, more properties leased, rents climbed slightly, and average days on market stayed consistent, signaling a balanced environment for both owners and renters.
Month-Over-Month Snapshot
- Total Properties Leased: 201 (up 6.9% from 188 in 2024)
- Average Rent: $1,356 (up 5.4%)
- Average Days on Market (DOM): 57.8 days (flat year-over-year)
While rents continue to trend upward, leasing timelines have held steady, suggesting tenants are adapting to higher prices without slowing demand.
ZIP Code Highlights
79424 remains the market leader with the highest average rent ($1,638) and the shortest average days on market (42.7 days). This ZIP continues to be the strongest performer, benefiting from its newer developments, schools, and retail growth.
79407 and 79416 saw healthy rent growth near 9%, demonstrating that the western and northwest corridors continue to attract steady leasing activity.
79423 softened slightly with a small drop in average rent and an uptick in days on market, signaling a more competitive environment for mid-priced home
Top Zip Codes
| ZIP Code | Leased 2024 | Leased 2025 | Avg Rent 2024 | Avg Rent 2025 | Rent Change | Avg DOM 2024 | Avg DOM 2025 | DOM Change |
|---|---|---|---|---|---|---|---|---|
| 79424 | 32 | 36 | $1,579 | $1,638 | +3.7% | 50.2 | 42.7 | -15.0% |
| 79407 | 20 | 19 | $1,398 | $1,529 | +9.4% | 51.3 | 55.6 | +8.4% |
| 79416 | 20 | 21 | $1,328 | $1,442 | +8.6% | 59.0 | 56.3 | -4.4% |
| 79423 | 31 | 34 | $1,412 | $1,379 | -2.3% | 46.8 | 52.6 | +12.4% |
| 79413 | 23 | 19 | $1,180 | $1,245 | +5.5% | 68.4 | 72.4 | +5.7% |
Food Shelters' Inventories Are Low, and We Can Help
Food pantries across the South Plains are running low, and the need is higher than usual. As we move into the holiday season, families already stretched thin face extra pressure—higher utility bills, school breaks, and seasonal expenses. At the same time, many households have seen reductions in SNAP benefits, leaving them with less support and turning more people to local food pantries for help.
This combination of increased demand and lower available resources creates a critical gap. That’s why community support is so important right now. Every donation—no matter how small—helps ensure children, seniors, and struggling families have access to basic food items when they need them most. Your generosity keeps the shelves stocked and allows organizations like Catholic Charities to continue serving our neighbors with dignity, stability, and hope.
Catholic Charities Dioceses of Lubbock
Catholic Family Charities has supported individuals and families in the Lubbock area for decades, providing stability, dignity, and hope to those facing hardship. We’ve personally seen their impact—many of our tenants have avoided displacement because Catholic Family Charities stepped in with temporary rent assistance during unexpected emergencies.
Catholic Family Charities supports thousands each year through programs such as:
Serving hundreds of families monthly with essential food items like canned meats, vegetables, fruit, peanut butter, cereal, soup, pasta, granola bars, applesauce, and bottled water.
Including PB&J drives, cereal drives, canned soup drives, pasta drives, and beans & rice drives.
They accept gently used clothing and household items and welcome volunteers to sort donations and assist with pantry operations.
Volunteer contact: carol@cclubbock.org or 806-765-8475 ext. 140
South Plains Food Bank
South Plains Food Bank: Nourishing Our Community
The South Plains Food Bank is a lifeline for thousands of children, seniors, and families across our region. Their mission goes far beyond handing out food—they provide stability, dignity, and support for households facing hunger and financial hardship. Through partnerships with local organizations, schools, and community donors, the food bank distributes millions of meals each year and ensures families have access to fresh produce, pantry staples, and essential resources.
From emergency food boxes to nutrition programs and community gardens, the South Plains Food Bank empowers families to get back on their feet and build healthier, more secure futures. Every dollar donated and every volunteer hour given stays right here in our community, directly impacting the lives of our neighbors.
By supporting the South Plains Food Bank, you help feed hope, strengthen families, and make the South Plains a better place for everyone.
Mid-Term Rental
Why Mid-Term Rentals May Be the Smarter Play for Today’s Market
The short-term rental (STR) surge changed the way investors approached real estate, but the model is beginning to show strain. Constant turnovers, cleaning costs, seasonal gaps, and tightening city restrictions are making it harder for owners to maintain profit margins. Many hosts who once loved the flexibility of platforms like Airbnb or Vrbo now find the workload unsustainable and the returns inconsistent. That’s why more investors are shifting focus to mid-term rentals (MTRs). Furnished properties leased for 30 days or longer that cater to traveling professionals, corporate guests, and families in transition.
Mid-term rentals deliver what STRs often can’t: stability, lower expenses, and better tenant quality. Instead of nightly bookings and constant resets, owners can enjoy tenants who stay one to six months. Meaning fewer vacancies, smoother cash flow, and dramatically reduced turnover costs. MTR guests are typically nurses, corporate employees, or families relocating, and they treat the property as a temporary home rather than a hotel. Because leases exceed 30 days, MTRs also avoid most short-term rental restrictions, keeping investors compliant while offering more predictable income.
For many, MTRs strike the perfect balance between profit and peace of mind. While nightly STR rates can look higher on paper, the net return from a mid-term rental often wins once you factor in labor, utilities, and wear-and-tear. Even successful STR owners are adding MTRs to diversify their portfolio and hedge against market changes. At Coldwell Banker Residential Property Management, we help investors analyze market demand, returns, and logistics to determine whether an MTR strategy makes sense. If you’re ready for steadier income, fewer headaches, and long-term growth, it might be time to make the mid-term move.
Work with Coldwell Banker
Simplified Property Ownership
Managing investment properties involves a myriad of tasks, from tenant screenings and rent collection to maintenance and legal compliance. Our comprehensive property management services are designed to take these burdens off your shoulders. We handle everything, ensuring your properties are well-maintained and profitable, allowing you to focus on what matters most to you.
Expertise in All Property Types
Whether you own a single-family home or a multifamily apartment complex, our team has the expertise to manage a diverse range of properties. We understand the unique needs and challenges of different property types and tailor our services to meet those needs efficiently and effectively.
Clear and Concise Communication
One of the cornerstones of our service is our commitment to clear and concise communication. We believe that transparency is key to a successful partnership. You will always be kept in the loop regarding the status of your properties, tenant issues, financial reports, and any other pertinent information. Our goal is to ensure you have complete confidence and peace of mind, knowing that your investments are in capable hands.
Cutting-Edge Technology
In today’s fast-paced world, staying ahead of technological advancements is crucial. At Coldwell Banker Residential Property Management, we leverage the latest technology and systems to enhance our services. From online portals for easy access to property information and financial reports to advanced marketing tools that attract high-quality tenants, we use technology to streamline processes and maximize efficiency.
Service-Oriented Approach
Despite our reliance on technology, we never forget that we are, first and foremost, a service company. Our priority is to provide exceptional service to both property owners and tenants. We pride ourselves on being responsive, attentive, and dedicated to meeting your needs. Our team is always ready to go the extra mile to ensure your satisfaction and the smooth operation of your properties.
Partnering with Coldwell Banker Residential Property Management means entrusting your investment properties to a team of experienced professionals who are committed to simplifying property ownership. With our expertise, clear communication, cutting-edge technology, and unwavering dedication to service, we ensure that your properties are managed efficiently and effectively. Let us help you maximize the potential of your investment properties while providing you with the peace of mind you deserve.
Contact us today to learn more about how we can assist you in achieving your property management goals.
